eCommerce continues to show significant growth globally; with sales swiftly approaching the US $ 2 trillion mark. Conversely; Africa only accounts for 2% of these sales, with profitability still eluding a majority of online retailers active on the continent. The future of Africa’s eCommerce sector remains nevertheless bright, which is corroborated by a recent report released by McKinsey & Company indicating that eCommerce could account for 10% of retail sales in Africa’s largest economies by 2025 and despite various challenges, the industry is set for a 40% annual growth surge over the next decade. The opportunities evidently exist; although clearly defined strategies for tapping into this accelerated growth may elude a number of ecommerce businesses active in Africa.
Visit: www.ecommerce-africa.com to learn more.
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