21, 22 & 23 February 2017,
Cape Town International Conference Centre
In 2016, global eCommerce sales are expected to reach just shy of $2 trillion, Africa represents only about 2% of this. What is driving the eCommerce environment in Africa however, is the continuing rise of mobile connectivity and the rapid development of FinTech products. Just over 80% of African adults do not have access to traditional banking, yet the continent boasts more than 220 million registered mobile money accounts. Tapping into this increasingly connected and tech-savvy market is the focal point for all eCommerce vendors.
From our findings at the eCommerce Africa event in February 2016 it was clear that the next step in our evolution would be to include a FinTech/mobile payments focus. Out of hours of discussion with numerous industry leaders, eCommerce Africa 2017 will now incorporate Money Africa. The Money Africa track will focus on innovations in African FinTech products, from payments and lending through to a plethora of financial and consumer services currently shaping commerce on the continent.
The eCommerce conference sessions will examine various aspects of development in the industry: how online and mobile retailers are capitalising on growth opportunities; how omni-channel retailers are moving into a digital space; where the consumer is driving their own experience; the realities and challenges of cross-border expansion; and overcoming fulfilment concerns and driving logistics in the real world.
Our expanded advisory board, speaker panel, and increased African and international participation is in line with the industry as it seeks to create a Pan-African identity - a homogenous network of connected industries to deliver a uniquely African online experience. eCommerce Africa 2017 will bring together industry thought-leaders who are pioneering change and development in the ecommerce sphere.
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